How does one launch an outdoor brand in the United States? Especially one that’s already forty years old? Jack Wolfskin is one of Europe’s largest and most loved brands and is finally coming to America. Mathias grew up with the brand and the team can’t contain their excitement to chat with Roberto Gutiérrez, Director of Brand Marketing – Jack Wolfskin North America.
This was Beast of Big Creek 2026!
Watch the recap video of the return of skyrunning to the USA and North America's only stop on the Skyrunner World Series.
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