Just ahead of “Tahoe Week”, where we’ll meet in person, I chat with Open Fuel co-founder Zach Hauer about marketing an outdoor brand in today’s business and media landscape. We chat about AI, ROI, high carb slushies, plogging and how in the end this all just has to make sense.
Brooks Running invites you to a very soecial screening of TRFF'26. Scott Jurek will host the evening. Truckee, CA, Jun 25 - get your tickets.
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