It’s the first episode of 2025 and Francesco Puppi, who needs no introduction, joins me for a candid conversation about the state of the trail running media and it’s influence on our sport. We also talk about the message behind Nike’s ad for the Olympic Games and how a new generation of athletes are redefining what participating and winning in a sport really means. People like Francesco are why our sport is so incredible special. What a way to kick off the new year!